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CPL | Cost per Lead

CPL|Cost per Lead

Cost per lead

A CPL campaign is a performance-based campaign. You as advertiser pay only for the number of leads generated through your campaign: in other words, you pay only for the concrete result. All leads from customers are validated, so that you as the advertiser will receive only high-quality data. CPL is the right campaign for those seeking to generate registrations or orders.

Channels to generate traffic

  • • Email marketing
  • • Banner advertisements
  • • Comparison pages
  • • Landing pages
  • • Panel registrations
  • • Product orders
  • • Social media sites
  • • Topic-based user surveys

Typical advertisers

  • • Publishing houses and newspapers
  • • Subscription services

Quality control (governed by the individual advertiser’s restrictions)

  • • Address validation
  • • Manual name check
  • • Validation of telephone numbers
  • • Expansion of personal data
  • • Fraud Meter: Fraud Meter is a certified Direct Track function whose purpose is to protect your network and advertisers from fraud such as clickbots. The Fraud Meter function allows us to automatically monitor specific data such as IP addresses, countries, statistics, addresses and domains. Fraud Meter sends us regular notifications on these data which are stored in the system. Information on potentially suspicious partners is shared across the 450 affiliate networks in the world. Fraud Meter thus allows us to keep an exact eye on and increase the quality of the traffic related to your campaign.

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